Job Description Job Purpose: This role will work with the Personal Loans Product head on the development and growth of the Loans business in UAE and Bahrain markets, developing strategies for acquisitions, deployment channels and partnerships and enhancing customer retention and digital transformation efforts. The role requires a strong team player who thrives in a demanding and fast-paced environment. The role provides exciting opportunities for any candidate to build a career in Citi UAE.
Job Background/context:
Citi has a valuable Consumer franchise in the Middle East and is looking at further expanding the bank’s leading presence the country. UAE has an extraordinary growth opportunity given the rapidly expanding middle and upper classes and the accelerating process of urbanization.
The role of a Personal Loans Product Manager is integral to the Middle East loans growing business and digital transformation plans. The business vision is to build a fully digital, instant lending product while optimizing profitability.
Key Responsibilities: The incumbent will manage all aspects of Loans business growth drivers. Key dimensions include:
1. Product Value Proposition:
- Work on enhancing the product value proposition to distinguish Citi as a market leader in personal lending
- Work with Country Marketing team to provide direction in devising, producing, and monitoring of advertising which will communicate the product value proposition
- Analyze and update Pricing and fee related actions to ensure competitive market advantage while driving revenue growth
2. Acquisitions:
- Drive acquisition, market share and optimize products’ sales and profitability
- Work closely with multiple internal/external stakeholders like Sales and Distributions, Risk Management ,Marketing, Digital Banking, Legal, Compliance etc.to drive business growth initiatives
- Risk Optimization- work with Risk Management team to identify opportunities on target market expansion and ticket size actions
3. Process re-engineering/ controls:
- Implement process re-engineering, and improvement of systems and process gaps in order to expedite delivery of product to customers.
- Ensure product’s day-to-day operations and new initiatives are in compliance with regulations and Citi’s internal policies through regular business control reviews such as MCAs and IA reviews
4. Business planning:
- Implement process re-engineering, and improvement of systems and process gaps in order to expedite delivery of product to customers.
- Ensure product’s day-to-day operations and new initiatives are in compliance with regulations and Citi’s internal policies through regular business control reviews such as MCAs and IA reviews
5. Leverage technology platforms for portfolio campaigns and effective campaign tracking:
- Work with internal stakeholders to build digital capabilities of straight through processing of applications.
- Work closely with Technology and other relevant stakeholders to ensure that any system changes functionality work as intended
- Enhance Acquisitions / Existing customer management campaigns based on new digital/ campaign capabilities
Development Value:
- The role offers significant learning opportunity in understanding both Product strategy and execution across two different markets
- Opportunity to work on the most critical strategic priority for business growth
- High visibility across planning, process re-engineering and control areas
- Opportunity to work on digital commercialization initiatives
- Work with other Citi businesses across to region to learn best practices
Qualifications Knowledge/Experience: - 3-5 years experience in Consumer Lending
- Understanding of key product management principles
- Strong planning, organizational, partner/relationship building and project management skills.
Skills: - Strong communication and interpersonal skills
- Strong analytical and finance skills
- Project management skills
- Arabic language skills are an advantage for this role
Qualifications: - Undergraduate or higher degree in Business or Marketing
Competencies: - Leadership and decision making qualities
- Ability to influence others and work with peers across the organization
- Team work
- Strong Marketing and analytical skills
Exceptional candidates who do not meet these criteria may be considered for the role provided they have the necessary skills and experience.
Valuing Diversity: Demonstrates an appreciation of a diverse workforce. Appreciates differences in style or perspective and uses differences to add value to decisions or actions and organisational success.
Citi is an Equal Opportunities Employer
