Digital Marketing Manager
At Fairmont Hotels & Resorts, our Sales professionals are ambassadors of the engaging service and authentically local experiences we offer in places of unrivalled presence. The position of Digital Marketing Manager is based in Ajman and is meant to oversee the online marketing and promotions.
Hotel Overview:
Ideally situated on the Arabian Gulf in Ajman, UAE, the Fairmont Ajman has opened May 2015. The hotel is in close proximity to both Sharjah and Dubai airports. The hotel features 252 guestrooms and suites, including two luxurious penthouse offerings, a multitude of dining options and fitness facilities. The beachfront location offers guests a wide range of leisure activities including water sports and diving as well as access to shopping and cultural excursions. Event planners can take advantage of 2,000 square meters of indoor function space as well as outdoor facilities
Summary of Responsibilities: Reporting to the Director, Sales and Marketing, responsibilities and essential job functions include but are not limited to the following:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence. This needs to be someone very creative in nature and it is an important element of our overall strategic approach.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Qualifications:
- Professional written and verbal communication and interpersonal skills
- Comfortable working with photo-editing software; Photoshop for example
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing. Preferably 2-3 years in a hotel environment.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools i.e, Google Analytics and based on company standards they need to be Google Certified
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Fluent in English, with Arabic being an asset
Visa Requirements: Please note that you must be eligible to live and work in Ajman. We will assist successful applicants with the visa process and provide flights and accommodation
APPLY TODAY: Whether you're launching your career or seeking meaningful employment, we invite you to visit http://www.fairmontcareers.com/ to learn more about Fairmont Hotels & Resorts-and the extraordinary opportunities that exist!
Whether you're launching your career or seeking meaningful employment, we invite you to visit to learn more about Fairmont Hotels & Resorts-and the extraordinary opportunities that exist!
ABOUT FAIRMONT HOTELS & RESORTS
At Fairmont Hotels & Resorts we offer our guests the finest hospitality experience in each of our destinations. And we know that, to offer our guests the best, we first need to offer our employees the best. That's why you'll find exceptional work opportunities-throughout North America and the Caribbean, Europe and Africa, the Middle East and Asia Pacific-as well as industry-leading training, career development, recognition and rewards. Fairmont Hotels & Resorts is a celebrated collection of hotels that includes landmark locations like London's The Savoy, New York's The Plaza, and Shanghai's Fairmont Peace Hotel. Our teams are guided by values of Respect, Integrity, Teamwork and Empowerment; we employ the highest ethical and quality standards, treating all colleagues with fairness and dignity. A community and environmental leader, Fairmont is also regarded for its responsible tourism practices and award-winning Green Partnership program. An exciting future awaits!
