About Jumeirah:
At Jumeirah, we are committed to encouraging and developing our colleagues in world class environments. We value diversity and provide equal opportunities, employing over 14,000 colleagues from over 140 different countries including locations in Asia Pacific, CIS, Central Asia, Western and Eastern Europe, South America, Africa and the Middle East.
We want you to do well from the beginning, so we’ll give you every chance to impress during the recruitment process. We promise our colleagues a warm welcome and will help you feel part of our Jumeirah family from day one. You can rely on us to support you as you settle into your journey with us and make Jumeirah ‘Your Place to Shine’.
Our Group & Corporate and Dubai Shared Services teams are an integral part in delivering the Jumeirah Brand promise. Based in our modern headquarters in Dubai Design District or in one of our other key locations, we guarantee you will be part of a dynamic, committed team of industry professionals with a passion for delivering the Company strategy and efficiencies essential for our world class operation.
About the Job: An opportunity has arisen for a Cluster PR & Communications Manager to join the Brand and Communications team in Dubai Shared Services. The main duties and responsibilities of this role:
Strategy and Planning
- Develop, manage and implement PR & communications plans and projects for the hotel(s)
- Actively monitor, guide and support the implementation and compliance of each hotel’s brand standards from an editorial, narrative and content perspective
- Monitor PR coverage of each hotel and respond in an agile manner to ensure the hotel(s) achieve an appropriate share of voice within each key market
- Work with the General Managers, revenue and sales teams to understand performance levels of each hotel and restaurant, responding in an agile manner to provide PR support as appropriate
Media and Influencer Relations
- Nurture and improve direct relationships with the UAE and GCC media and – through the international PR Agency network – with international media
- Develop, maintain, activate and pitch a calendar of PR-able stories, promoting the hotels through owned and earned online and offline channels
- Source, secure and manage media interview and speaking opportunities for key spokespeople
- Respond to requests for information and content from media and influencers
- Proactively plan and host an annual series of media and influencers familiarisation trips to the Dubai hotels and reactively respond to requests for fam trips, evaluating the likely ROI. Ensure that relevant F&B outlets are given exposure
- Act as a host of media fams and visits
- Participate in Jumeirah’s weekly editorial meetings, contributing and brainstorming ideas and ensuring the hotels are are appropriately represented
Social Media Management and Content Creation
- Manage the creation of Social Media calendars and the community management of social media channels
- Write press releases, editorials, key messages, FAQs, presentations, hotel backgrounders, reports and other PR & Communications content to drive media and influencer engagement and promote hotels and activations, ensuring that the materials meet appropriate standards of content, style and appearance
- Manage the maintenance and enhancement of image libraries for the hotels and restaurants
Events, Product Launches and photo/video shoots
- Help conceive and coordinate, prepare and manage events and product launches, including media functions, media interviews, press conferences, radio activations, and consumer events and photo and video shoots for both internal and external parties.
Brand Collaborations & Partnerships
- Identify and secure collaborations with relevant brands that enable access to new customers, client databases and marketing opportunities and leverage the PR benefits of such collaborations
Stakeholder, Agency and Team Management
- Assist the Director of Communications for the Dubai Cluster in the management of agencies (UAE, GCC, USA, UK, Germany, China) and our Russian PR colleague with regards to the delivery of their scopes of work for Dubai hotels
- Act as the key PR & Comms contact for the hotel(s) General Manager(s) and senior management
- Manage the day-to-day operations of the PR & Communications team by providing guidance, encouraging teamwork and facilitating related professional work processes in order to achieve high performance standards.
- Liaise with internal and external parties at the appropriate levels to ensure smooth flow of operations
- Lead and motivate team members and identification of opportunities for participating in change initiatives, programmes and projects taking into account best practices, improvement of systems and processes and productivity improvement.
About you: The ideal candidate for this position will have the following experience and qualifications:
- 5 to 8 years of PR & Communications experience, preferably within the international luxury hospitality industry and in a similar hotel cluster environment
- Proven track record in implementing campaigns and activations
- Extensive media relations experience, ideally within the international arena
- Good network of media and influencer contacts within Dubai and the GCC
- Strong knowledge of luxury brands and experiences, to support wider hotels team with partnerships, campaigns and activations
- Graduate in a relevant discipline; journalism, communications, English, hospitality, business or related field.
About the Benefits:
We offer an attractive tax-free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package including dental coverage, flights home, accommodation allowance, life insurance, incentive programs, participation in a best in kind
Savings Plan, children’s education assistance and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.