Opportunity Responsibilities

The role of the Director Business Events is to develop, attract and deliver a world class portfolio of business events at the Expo 2020 COEX venue. The role is commercial-led to attract 3rd party events and develop new programming concepts for Expo-led events that are aligned with our content and theme principles.

Responsibilities include but are not limited to:

- Achieve the set target for the number of MICE event days and the visitor numbers set for the COEX Expo 2020 venue;

- Develop and deliver a commercial strategy for the MICE events to be hosted during the Expo period aimed at the business visitors and considers the overall programming calendar, visitor numbers and profiles and COEX venue specifications;

- Working collaboratively with the team formulate overall product and sales strategy, pricing, and business case for hosting the UAE based and international MICE events at Expo 2020;

- Attract UAE based, and/or international MICE events that could be licensed to run at the Expo 2020 site. This would involve working with various event owners and presenting them with a business case to host these events on-site;

- To build solid relationship and network with key members of the travel trade, MICE end-users, tourism authorities, and other key stakeholders;

- Work with the marketing team to develop collaterals and presence at key events to market the value proposition for COEX venue;

- In collaboration with the business integration and commercial teams identify key events and a sales outreach program and establish, maintain database and develop mechanism for reaching out to potential clients and Expo 2020 partners;

- Executes and supports the operational aspects of business booked with the operator of the venue;

- Displays leadership in guest hospitality, exemplifies customer service and creates a positive example for guest relation;

- Interacts with guests to obtain feedback on product quality and service levels;

- Develop new event concepts (in partnership with external agencies) to develop new event and theme relevant conferences;

- Identify key drivers of business success and keeps team focused on the critical few to achieve KPI results; and reported as per the team guidelines;

- Manage the feedback process from clients and raise the issue through to management as per the protocol;

- Set objectives and evaluate performance of individual direct reports and actively manage key personnel issues;

Skills

Minimum of 8 years’ experience in the MICE Industry;

- A Bachelor’s degree in related field;

- Experience in new business development in the events industry;

- Excellent analytical and communication skills;

- A strong track record of delivery;