Position: (Digital) Marketing Manager - Upto AED 15K

Location: Dubai

Sector: Hospitality Brand

Salary: Upto AED 15K+ Good Benefits .

This position will report to the GM - Hospitality .

NOTE: To avoid spamming with irrelevant resumes, we suggest genuinely interested candidates to read through the entire job description to understand and verify the suitability of your profile for this role before applying. Due to limited time/resources, only shortlisted candidates will be contacted. Salary depends on candidate's skills, experience and other attributes.

NB: We source and facilitate to hire the best suitable candidate for each role with in a company with the best of intentions with no deliberate discrimination intended.* We do the background check to ensure that only quality candidates with the relevant skills/experience/cultural-fitness get hired and try our best to reject fake profiles. #HireResponsibly

Overview

The Marketing Manager is responsible for developing and executing marketing strategies that drive F&B sales through exposure as well as brand recognition and loyalty. This strategy will encompass all channels including online and offline marketing, brand standards (both visual identity and standards within the branch), CRM, social media, GDS, traditional PR campaigns on a national, local and international level, and advertising (print and digital). This also includes communications and assistance with key partnerships, events etc. Preference is given more to Digital Marketing Experts who has proven experience of increasing the footfall.

Responsibilities:

• Write, review and edit copy for property websites, online marketing promotions, advertising, PR, menus, brochures, flyers, posters, promotional material and miscellaneous collateral.
• Work with the activities department and help in creative design to develop and create seasonal activity guides, such as Spring, Summer and Winter activities and events within specified timeline; assist with creation of activities posters, flyers, brochures and other collateral.
• Curating PR events in collaboration with the Catering Leadership team.
• Maintenance of online content.
• Execute CRM & eBlasts timeline as detailed in the marketing plan. Database maintenance therein.
• Maintain the execution and inventory of brand programs.
• Work with team to support goals through creation of b-to-b initiatives and offers. This includes but is not limited to developing printed collateral to support direct team and guests.
• Creates and maintains quarterly promotional strategy calendar building off of goals laid out in annual business plan.
• Creates monthly/quarterly reports and presentations to report ROI for marketing initiatives to share with corporate and ownership teams.
• Work closely with food and beverage teams on property to support revenue generation and drive covers. Lead the messaging and marketing positioning of the brand. Leverage outlets for offers to support position and drive revenue.
• Works closely with revenue management to develop marketing strategies that align with rate strategy and occupancy needs.
• Develop and manage effective marketing plans and materials
• Website maintenance, including content development and content publishing
• Create and manage influencer strategy and maintain influencer lists and relationships in tandem with PR Manager
• Develop and oversee all promotions, special events, and holidays from start to finish
• Develop and manage all property-level strategic and local relationships
• Analysis of marketing campaigns to develop a deeper level strategy
• High level of engagement with local event/tourist/corporate community and the ability to create and build profitable partnerships.
• Manage packages, special promotions, online collateral, awards and other content .
• Assist with the direction of web content,
• Update directory listings for various industry publications and web sites, as needed.
• Review and edit advertising copy and PR materials for accuracy.
• Maintain flexible work schedule for coverage during press visits, video shoots, photo shoots, special events etc.
• Assist with special projects such as photo shoots, video production and public relations events.
• Be lead organizer for special events, concert series and events for Club Membership.
• Creative pitch and copy development
• Event planning and coordination
• Basic graphic design work
• Social media planning, posts and updates
• Special project planning, coordination and strategy
• Possess awareness of current food, drink and hospitality trends and incorporate those trends into marketing plans and outreach
• Management of email marketing campaigns, including copy / content development, distribution, analysis and audience maintenance
• Possess a working knowledge of the following marketing tools and platforms: Open Table, Hootsuite, EMMA (Email marketing platform), Yelp, Trip Advisor, Facebook, Twitter, Instagram, and more.

Qualifications

• Minimum of 3 years' experience in Marketing and Communications (hospitality industry experience essential)
• Excellent interpersonal and oral and written communication skills
• Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics
• Strong presentation and communications skills, proficiency with programs such as, Photoshop, Adobe Illustrator, Premiere, After Affects, etc.
• Demonstrated ability to develop and maintain relationships with external and internal Strong Creative Mind
• Ability to organize exclusive events to the
• Knowledge of social media marketing and content creation .
• Ability to deliver strong print and collateral marketing materials
• Ability to work proficiently quickly in a high-pressure & fast paced environment
• Exceptional with details and follow up
• Maintain a warm and friendly demeanor at all times.
• Must be able to effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.
• Must be able to multitask and prioritize departmental functions to meet deadlines.
• Maintain regular attendance in compliance with Brand Standards.
• Maintain high standards of personal appearance and grooming.
• Maximize efforts towards productivity, identify problem areas and assist in implementing solutions.
• Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary.
• Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives.
• Must be able to maintain confidentiality of information.
• Perform other duties as requested by management.

This posting is just an outline of the basic responsibilities and requirements for the position, there is more to being a member of this client so just keep in mind that this is not a comprehensive list of everything the job will entail. Your duties, responsibilities and activities may change.

Please refrain from applying if your profile is not exact match for this role. CVs to

Whilst we will endeavor to contact you following your application, due to the high volume of applications if you have not had notification from us within 24 hours please take your application as not being successful this time, we will keep your details in the database for future opportunities.

NB: Please note that, not getting shortlisted for a role is no reflection on your skills or qualifications; it simply means that the hiring manager is giving more priority to many other specific factors other than skills or experience which are relevant to this position based on their current business requirements.*

• Please note that candidates are NOT selected merely based on skills/experience . Majority of the Hiring Managers use Talent Analytics that check various factors based on their previous hires, including Suitability to team/company culture, Possible duration a candidate sticks with the company, Nature of client-pool, Work locations/timings, Market Knowledge and many other factors that add value to business. The hiring decisions are taken to run the business at low-risk in steady, optimized, efficient manner.

Learn more...