The Digital Marketing Director defines the vision and the strategy for Farah Experiences (operating assets) customer experience for all touch points and implements this vision for all numeric and digital platforms. She/he is responsible for all Direct Marketing promotion strategy and implementation to support and deliver Parks targets.
Establish and manage implementation of the Customer Experience vision and strategy.
In collaboration with the marketing and sales teams within the business units, define and implement the vision and strategy of all Farah Leisure digital assets and other relationship marketing activities (CRM, social media, customer service, etc.)
Determine the company's growth and development strategies for strategic digital assets (website, mobile site, mobile applications, etc.) and ensure the development and business performance of these assets
Lead the implementation of a CRM practice in the company and guide the implementation of the program by ensuring the participation and involvement of key internal players and external stakeholders.
Understand and ensure delivery of operational marketing and sales team needs in terms of digital platforms and relationship marketing
Act as advisor/expert for the company in terms of digital/numeric platforms and relationship marketing including industry best practices and trends
Manage digital/numeric marketing initiatives in collaboration with the operational marketing teams within the Business Units
Manage the operations of the Farah Leisure digital platforms with internal teams and external agencies
Increase online revenues
Access Direct Marketing opportunities and Manage Direct Marketing promotions (on and offline) for the asset and cross Parks to achieve business targets
Train and mentor team member/s on the process of creating results-driven market insights through strategy development to tactical executions
Support, challenge, develop and inspire team to achieve their goals and objectives
Track value delivered by the team through key performance indicators
Manage his/her team as well as the department's budget
REQUIREMENTS As an ideal candidate, you must have:
Bachelor's or master's degree in marketing, business administration, or any other field deemed relevant
Minimum 10 years' experience in marketing, including at least 5 years in relationship marketing and interactive marketing as well as significant experience in CRM management
Proven ability to establish and maintain a relationship of trust with internal and external stakeholders
Strong leadership skills, ability to influence and persuade
Excellent strategic vision with ability to share and unite around this vision
Good analytical and conceptualization skills, and acumen
Excellent project management skills: ability to manage a large number of projects at the same time
Good communication skills, both oral and written
Ability to adapt and work in fast-moving environment
Interested in this position? Apply now!
ABOUT THE COMPANY Farah Experiences LLC was established in 2008 to provide world-class entertainment experiences. Today, the company manages and operates Ferrari World Abu Dhabi , the world's first Ferrari-branded Theme Park and Yas Waterworld, the UAE's unique Emirati water theme park.
Millions of satisfied guests have already visited the two iconic family attractions set in the heart of Yas Island, ideally located 10 minutes from Abu Dhabi International Airport, 30 minutes from downtown Abu Dhabi and 45 minutes from Dubai.
Farah Experiences is a wholly owned subsidiary of Abu Dhabi-based Miral Asset Management LLC.
