We are excited to find the next Heartist® Digital Marketing Manager to join the Raffles Dubai team!
Raffles Dubai promises exceptional standards of service inherent of the Raffles brand and complemented by Arabian hospitality values. Our aim is to keep the Raffles Brand Promise of being an oasis for the Well-Travelled, offering Emotional Luxury to all our distinguished guests.
Raffles Hotels & Resorts is an award-winning, luxury international hotel company with a history dating back to 1887 with the opening of Raffles Hotel, Singapore. The portfolio currently comprises eleven luxurious properties, from secluded resorts to city hotels in key locations around the world.
If you are looking for a dynamic environment for growth, please join us as a Digital Marketing Manager.
PURPOSE OF POSITION To assist the Director of Sales & Marketing in crafting, developing and managing the hotel overall Digital Marketing strategy, in order to reinforce the corporate identity and execute internal and external digital projects and initiatives with proficiency.
KEY ROLES & RESPONSIBILITIES
- Develop and execute the hotel annual Digital Marketing plan
- Develop a comprehensive Social Media ( Annual Plan & Monthly Plan )
- Manage the hotel data acquisition and E-mail marketing campaigns
- Manage and execute the hotel e-Commerce strategy to include all online marketing efforts of the property including traffic and revenue generation programs via SEO, SEM, affiliate relationships, email, and other online mechanisms.
- Ensure hotel website content is always up to date in all languages available, updated according to the CMS corporate guidelines.
- Manage strategic alliances with online travel agencies such as Expedia, Booking.com and Expedia travel ads
- Attend designated in-house and external training and seminars
- Attend departmental and hotel meetings as required
- Entertain customers, bloggers and Digital partners in all outlets as necessary
- Develop relationships with key digital marketing media players and the travel industry
- Build and maintain positive relations with Dubai Regional Offices
- Maintain complete knowledge of all hotel services/features
- Promote positive relations with guests and employees
- Maintain high level of knowledge of the Raffles product and the competitor's product
- Maintain good relationships with counterparts at competing hotels; promote all Raffles properties whenever possible
Qualifications PERSONAL ATTRIBUTES - Ability to prioritize, organize work assignments and maintain follow-through
- Perform job function independently with minimal supervision, even under pressure, but also work cohesively as a team
- Ability to ensure security and confidentiality of guests and hotel data
- Ability to enforce hotel's quality procedures, etc.
- Clear thinker who can analyze and resolve problems with good judgment
- Outstanding writing and oral communication skills
- Ability to interface confidently with high-profile customers and media
QUALIFICATIONS EXPERIENCE - Minimum 2+ years’ experience in hotel operations, related to or preferably in Digital Marketing field and online advertising.
- Familiarity with Content Management systems is a must.
- Basic HTML & Coding knowledge an asset
- Comfortable working with Adobe creative cloud products
- Familiarity with Google Analytics or other web analytics tools and metrics
- Past experience purchasing online display advertising and coordinating online campaigns
- Knowledge of search engine optimization/marketing practices also an asset
