Role purpose Contribute to planning, implementing and measuring MET regional marketing programs and strategy. Providing support through the Marketing Calendar for all Travelex retail business in the MET region. Assist in the delivery of marketing programs across all channels, with a focus on KPIs including sales and revenue growth. Coordinate operational marketing activities in regional sales area.
Key accountabilities - Assist in the development, implementation and communication of the Marketing Calendar and bespoke marketing initiatives for retail & business development.
- Manage the communication and logistical process for a campaign/project launch to the business to increase transactions and turnover.
- Take an accurate brief from the manager & the business for marketing initiatives, project plan key milestones for agreed deadline delivery.
- Manage and brief the designer and suppliers accurately to ensure timely delivery within quality and cost standards.
- Ensure effective frontline communication of activities and implementation. Gain feedback from sales teams and implement necessary changes
- Regular store visits
- Delivery of internal communication related to the Marketing Department.
- Assist manager in regional PR, Communication & Social activities.
- Keep track of marketing expenses and budget.
- Keep track of marketing initiatives and results, update and maintain marketing toolkit for RSA.
Key interfaces/relationships
- Products & Marketing team
- Head of Global Creative & Brand Identity
- Legal & Compliance
- Learning & Development
- IT
- Customer Service (call centre)
- Operations & Facilities
- Finance
- Retail/Partners/BD teams – maintaining/building relationships
- Frontline teams
- Country general managers
Role-specific experience and skills
- Fluency in English with excellent copy writing & grammar
- Good design flair (handled popular brands with good guidelines)
- Strong grasp of Microsoft office (Word, Excel, PowerPoint)
- High attention to detail, good analytical skills
- Strong administration, project management and coordination of activities including ability to meet strict deadlines and deliver to budget
- Excellent communication and interpersonal skills with confidence to deal with internal and external stakeholders
- Able to lead and work independently with little supervision and deliver on KPIs
- Knowledge and experience with Adobe Creative Suite including InDesign, Photoshop and Illustrator would be advantageous
- Arabic is an advantage
General experience and personal qualities
- Relevant completed Tertiary Qualification and up to 5 years’ experience in a marketing position, preferably in retail or a popular exchange house.
- Tenacity, drive, the ability to operate in a demanding environment, balancing risk with results
- Leadership skills, to be able to lead and own projects end to end, take calls and decisions where necessary.
- Good time management and project management skills.
- Focus on results, proactively solving problems and supporting the business with solutions
- Good commercial acumen
- The ability to work in a fast paced environment and managing multiple priorities
- The ability to build strong relationships, developing trust and credibility with customers, partners, peers, teams, internal and external stakeholders.
- Self-aware, open-minded with a high degree of personal and professional integrity
- A passion for our business and what this role will bring to it.
- A good record of performance improvement in their area of expertise, through increased sales, cost management or relevant performance measures will be welcomed
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, age, marital status, veteran status, or disability status.
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