Jumia is the leading internet group of Africa with already over 3,000 employees in 26 African countries and hugely successful ventures such as Jumia E-commerce, Jumia Pay, Jumia One, Jumia Travel, Jumia Food, Jumia Deals, Jumia House, Jumia Jobs, Jumia Car, Jumia Services. It is led by top talented leaders offering a great mix of local and international talents.
Africa is one of the fastest growing regions on the globe, offering excellent opportunities in a vibrant and booming environment. Its economic growth has enabled innovative businesses to flourish and this is where Jumia steps in.
We want to create a well-balanced team of talented, truly dynamic and highly motivated leaders with a passion for e-commerce and Africa. We are currently looking for outstanding candidates interested in entrepreneurship and web businesses.
Job description As Regional head of offline marketing, you will develop our team's management of all offline channels: TV, YouTube (in coordination with Social Media team), radio, billboards, etc. You will contribute to the implementation of a “scientific” approach to offline management, relying on key metrics measured externally as well as internally (including but not limited to GRP, frequency, spikes analysis, etc.)
Ultimately your goal will be to contribute to growing Jumia's top-line through super powerful offline marketing campaigns while improving on our Cost Income Ratio (CIR) for offline channels.
Your role will also involve to execute new strategic initiatives in order to to solve some of Jumia's main challenges - eg new customer acquisition.
We expect from you a successful balance between creativity and rigor, as well as the ability to manage teams from a functional standpoint.
Your responsibilities will include Implement “scientific” management of our offline media plan process through
Enforcing systematic usage of metrics (GRP, repetition, frequency) for TV, Radio
Comparing plans in competition and helping to select the best media agency
Piloting the work of monitoring agency (ensuring we receive the right number of spots at the agreed time)
Following up on spikes creation and GRP
Renegotiating number of spots with the agencies
With an increased focus during Jumia's trademark Tier 1 events (Black Friday, Jumia anniversary, Mobile week etc.)
Monitor the work of creative agencies
Ensuring great quality of messaging addressing our consideration challenge - ie simplicity & clarity
Co-design with Heads of engagement our New customer acquisition machine
Enabling country to acquire customers at scale while improving our CAC (Cost to acquire customers)
Participate to the execution of transformational, semester-long initiatives
YouTube video plan (H2 2018)
Ensure sharing of best practices cross-country with Heads of engagement & Head of offline
Through on-the-ground training & sessions
KPIs to evaluate success
NMV and CIR in each country
Share of direct + free traffic in each country
# New customers in each country
# Daily active users on the app in each country
Progress of “brand tracker” report - aka Sagaci report in each country
Who we´re looking for
Top-tier education
Previous, senior experience in Offline media buying
At least 5-year tenure in leading in Media agency or prominent role in large multinational (FMCG, Telco, etc.) with significant budgets
Excellent communication skills in English, and willingness to be immersed in an very international and entrepreneurial environment
Travel time ~50% of time spent typically
Sharp, analytical mind and an entrepreneurial spirit
Well organized and ability to simultaneously handle multiple projects
Proficiency in advanced excel mandatory, javascript / google app scripts a plus
Level headed and can express ideas in a clear and impactful manner
The position will be based in our regional office in Dubai!
Reporting lines
Regional Chief Marketing Officer
We Offer A unique experience in an entrepreneurial, yet structured environment
The opportunity to become part of a highly professional and dynamic team working around the world
An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our future internet ventures
Join the Journey !
