Do you want to help build a world-class institution from the region, experience the thrill of being part of a high-growth technology company, and improve people's lives?

Founded in 2012 by former entrepreneurs and McKinsey alums, Careem is the MENA regions leading ride-hailing service and newest Tech Unicorn. We now operate in 100+ cities across 15 countries. With our recent Series D funding success, we are positioned on the cusp of significant scale and well on target to deliver our goal of creating one million jobs in the region within 2018. Read more about us

About the Role:

This role is a unique opportunity to build world-class loyalty program for Careem captains. Captains form an integral part of Careem and are the key contributors to its success. That's why it's essential to build a loyalty program to reward them. This is aligned with Careem's mission to simplify and improve the lives of our 1 M+ strong captain community. The role will entail the design and execution of the first end-to-end captains' loyalty program for the full network as well as developing and executing effective communication strategy.

The role will report into the Captain Engagement Director and will be based in Dubai, UAE.

Responsibilities

• Responsible for developing and implementing the captains' loyalty program for Careem across all the markets where it operates
• Oversee the design of the loyalty program, including innovative features for captains to increase engagement within optimal spend
• Identify new program benefit requirements based on captain needs and work closely with partnerships manager to source relevant partner offers
• Assess different technology platforms and work with product and engineering team to enable the loyalty program on the selected platform
• Regularly analyze the program's performance and launch initiatives to increase membership volumes, improve captain engagement and optimize cost
• Lead, develop and execute an integrated, strategic Captain communication program & calendar across our key markets, that drives captain engagement and retention. This would span the captain lifecycle (awareness -

interest -

on-boarding -

engagement -

support -

retention) * Manage and optimize captain communications channels tools (e.g. marketing shouts, training, in-app / SMS / WhatsApp messages, social media comms, support content (app, call center, sites) to enable the efficient and effective delivery of communications to targeted audiences

• Work with central / country marketing teams and country communications teams to develop talking points, FAQs, presentations, videos, web content, social media/digital strategies for captains - all to reinforce our Captain brand, culture and mission
• Measure effectiveness of the Captain communication program in increasing captain engagement and propose actions to improve
• Work closely with the Country and Basecamp (HQ) operations teams to deliver against the supply objectives set for the loyalty and CRM program
• Role model Careem's values and behaviors and inspire teams

What You'll Need

• Distinctive negotiation skills
• Deep understanding of the regional context
• Entrepreneurial ability to deliver results in an unstructured environment
• Exceptional execution track record
• Flair for customer service and customer relationship management
• Strong leadership skills to manage teams and influence key internal / external stakeholders
• Strong written and oral communication and interpersonal skills
• Distinctive operational strategy and implementation skills
• Well-developed storytelling skills; ability to write quickly and clearly for social media, video, town halls, etc.
• Detail oriented and strong analytical skills

Requirements:

• BA / MA in marketing, Business, or Related Field
• 6-8 years of relevant experience from any retail segment out of which at least 2-3 years should be with a lead role in managing the loyalty program of the company.
• Project management certifications will be an added advantage

Benefits

We offer an attractive total compensation package, with emphasis on equity compensation, excellent health benefits and monthly Careem credits. You will have a unique opportunity to join a fast-growing company and shape its direction. Unparalleled opportunity to create social, intellectual and commercial impact.