Position Summary 1. Identify digital touch points for product and brand promotion and set effective digital channel operation strategy.
2. Create contents that are suited for each channel and run digital media campaigns or CRM(Customer Relationship Management) programs to increase channel traffic and strengthen customer relationship.
Role and Responsibilities 1. [Website operation planning and management] Write contents briefing for new website contents development and analyze the website traffic regularly to check the pain points.
2. [Social channel operation] Produce contents briefs for creating contents suitable for social channel, analyze monthly and quarterly social data to derive insight and monitor social channel on daily basis.
3. [Digital campaign production] Come up with digital campaign ideas or CRM(Customer Relationship Management) ideas, participate in contents production, and contribute to support CRM DB(Customer Relationship Management Database).
4. [Digital campaign execution] See the impact of the digital campaign or email marketing for CRM(Customer Relationship Management) purposes by checking the website traffic, etc.
5. [Search advertisement and search optimization] Check the search keywords for each product and track data to increase ROI(Return on Investment) by regularly monitoring search advertisements.
Skills and Qualifications - Acquires and applies job skills and learns the company policies and procedures to complete assigned tasks that are routinely/semi-routinely in nature
- Normally follows established procedures on work. Requires instructions on tasks
- Typical entry point for high school or vocational college graduates
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General :
European Economic Area resident :
