If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimise our digital marketing campaigns across all digital channels.
What does a Digital Marketing Manager do?
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities - Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Set up Google Adwords campaigns, provide weekly reports on performance
- Manage web development and SEO resources, providing weekly reports and recommendations
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimise spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimise user experience
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimise user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Develop a website traffic plan and create goals and benchmarks to meet
- Generate monthly reports on our marketing campaign's performance
- Optimize website and social media channels for SEO as well as usability
- Manage art and copywriting
- Analyse key metrics that unite our website traffic and our service quotas
- Partner with companies/influencers to increase marketing results
- Develop, evaluate and oversee the implementation of A/B testing protocols and procedures
- Communicate with Head of Marketing about marketing goals and results
Skills - BS/MS degree in marketing or a related field
- Proven working experience in digital marketing of at least 4 years
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimising landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Job Details Job Location Dubai, United Arab Emirates
Company Industry
Real Estate
Company Type
Employer (Private Sector)
Job Role Marketing and PR
Employment Type
Full Time Employee
Monthly Salary Range
Unspecified
Number of Vacancies
Unspecified
Job Ref.
JB3820915
Preferred Candidate
Career Level
Mid Career
Residence Location
United Arab Emirates
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Job Title Digital Marketing Manager
Company Name
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