Consumer Insights Quantitative Analytics Manager - 24463
Analytics - Utd.Arab.Emir. Sharjah, Sharjah
Purpose of the role: Subject matter expert who would require to provide advice and guidance to internal as well as external clients in the domain of analytics.
Main Accountabilities: - Coordinate with the internal teams on analytics requirement.
- Suggest right analytical approach based on the requirement.
- Independently manage/execute the end to end analytics work within agreed timeframe
- Accompany internal client servicing teams for pitch and proposal presentations as a subject matter expertise. Would need to present as well
- Thought leadership - Should be able to think and research on evolving areas of analytics/ AI/Machine Learning/Big Data and how to apply that in market research.
Knowledge and Skills Requirement:
- Strong conceptual understanding in the domain of market research, analytics and marketing
- Should have thorough knowledge working with various statistical packages (Must- SPSS, R/Python, Optional - can be seen as an advantage- AMOS, SAS, Latent Gold, Sawtooth, Xlstat etc)
- Complete understanding of traditional multivariate techniques used in market research and commonly used machine learning techniques (Like neural networks, boosting, splines, SVM, Bayesian analysis etc).
- Experience of working on segmentation and pricing studies, predictive analytics/propensity based modeling.
- Understanding on database management system (DBMS) and hands on working with large databases would be an added advantage.
- Excellent presentation and communication skills. Should be able to translate thoughts effectively in simple language to larger audience.
Qualifications: - Post-Graduation in Management/ Business Analytics/Statistics . Graduation in Science, Statistics or Engineering a plus
- 6 to 8 years of specialized experience in analytics. It could be either in a market research organization or business consultancy or client side. Holistic experience of market research and client side would be an added advantage
#LI-EM
About Nielsen:
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio, and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.
By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com
Job Type: Regular
Primary Location: Sharjah,Sharjah
Secondary Locations: , , ,
Travel: Yes, 5% of the Time
