Client Overview:

One of my clients, a luxury Swiss watches brand is now looking for an experienced PR Manager based in Dubai. The PR Manager will report to the General Manager and the Marketing & PR Director EMEA (both based in Dubai). He/She will be working closely with the Head of Marketing and Events and with the London based Marketing Team.

Position Overview:

The Senior PR Manager Middle East will develop and implement the PR and media strategy for Company X in the Region, building its reputation and ensuring effective media coverage is achieved across the channels.

Responsibilities:

Public Relations

Create and maintain relationships with key consumer & trade journalists, bloggers, vloggers, and opinion leaders in Middle east (watches, jewelry, fashion, luxury, lifestyle editors).

Act as the main contact for all PR enquiries within the region, keeping relevant press/media aware of new developments at all times.

Ensure brand and product placement in relevant media through event attendance, photoshoots and interviews.

Arrange photoshoots and prepare the necessary paperwork with media publications and internally.

Organise interviews with the top management and other company representatives when requested.

In accordance to the overall guidelines provided by Head Office manage the preparation of Press events in the Region such as factory tours, private viewings, press trips and launches.

Produce budget reports detailing the costs sustained for PR activities and events such as press trips, social expenses and press gifts.

Manage local Social Media Agency (in Dubai) to implement the Social Media strategy for the Region, for which guidelines and approvals are defined in agreement with the London-based Marketing Team.

Manage the distribution of all corporate communication in accordance to the guidelines supplied by Head Office.

Media Planning:

• Prepare and implement – with the input of the Head of Marketing - the regional media plan (corporate media plan and boutique media plans) handling directly the negotiations with media titles and ensuring return on investment in the campaigns undertaken.
• Update the Marketing Budget with a detailed log of the regional media plan activities.
• Identify and develop proposals for paid photoshoots (advertorials) and ensure the final result is in line with initial brief and overall strategic objectives.
• Constantly monitor the media landscape to identify new titles, new rends, etc keeping the Team up to date.

Reporting:

• Generate regular Editorial Coverage Reports on print and online media using media intelligence tools provided, including updates on ROI and editorial value generated in the region.
• Produce monthly PR reports for Head Office informing about the progress on ongoing PR activities and marketing projects.
• Report any important coverage to the Team in timely manner.

Key Qualifications:

· Minimum 5 years’ experience in PR and marketing specifically in the Middle East region

· Bachelor’s degree and relevant professional qualifications

·Excellent writing and communication skills in native language

·Proficient knowledge of the English language (written and spoken) Experience in a corporate PR environment either in-house or agency

·&nbs

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