- Develop Concept/Brand attributes and positioning strategy in line with the Concept objectives
- Ensure that the entire brand building strategies/exercise is implemented in all the stores/online and in all the territories
- Develop/maintain all social media channels and brand presence on third party e-com sites
- Ensure that all campaign imagery (owned or paid) is updated on a regular basis
- Recommend store promotions in consultation with brand teams/merchandisers/ retail operations and BP
- Ensure that all communication material required for the promotions is developed / designed, approved by BP and sent to the stores/territories within the time frame specified
- Recommend events, collaborations and partnerships specific to brand / product category / season for both online and offline
- Brand Principals and Territory Support
- Providing input into BP's strategies ensuring relavence to local market
- Liaison with BP to ensure all regional strategies and campaigns are aligned and approved
- Cascade strategies to territories teams for input and regional adaptation
- Develop, launch and effectively communicate campiagns to the territory teams ensuring that brand guidelines are adhered to and plans are executed consistently and successfully across markets
- Monitoring campaigns and activities, adapting where required and evaluating all campaign results
- Territory visits and support for key launches and events
- Prepare the annual marketing budget for the brands in consultation with the management team and allocate resources to territories/brands with the break up in terms of season, campaign, media etc
- Review and track the budgets and make recommendations to the management as deemed necessary
- Report on the utilisation of the Budgets periodically (as agreed)
- Prepare annual marketing calendar for each brand/territory events taking into consideration regional laws and restrictions
- Advertising and Agency Management
- Plan and coordinate with Corporate Marketing on media buying and Agency contracting
- Brief BP to produce relevant content suitable for each market
- Liaise with the advertising agency on the optimal spend of the Media Budgets for the Season/ Territory and Brand
- Plan with the agency on the image campaign for the season
- Track advertising maintained with the agency
- Plan and manage the localised photo shoots with BP, managing agency and coordinating with brand teams, merch, models and photographers
- Design, write, and oversee the production of printed promotional materials
- Review the effectiveness of advertisement promos and take corrective actions
- Set agency deliverables with respect to the brand's communication strategy
- Responsible for all approvals on the brand and marketing in coordination with brand/ concept head and BP
- Manage the performance of the team - set annual performance goals, monitor performance and provide constructive feedback to improve performance.
- Identify their training and development needs and ensure their fulfilment
- Develop and mentor team to enable career progression and clear succession planning
- Ensure compliance to Company policies and values. Coordinate with the HR for appraisals of the Marketing team
- Conduct periodic market research to study the customer profile / preferences and buying patterns, in coordination with Corporate Marketing
- Conduct market research to study the effectiveness of the media campaign and with respect to the money spent, in coordination with Corporate Marketing
- Set goals and parameters for the Marketing Research
- Manage suppliers for order placements and printing needs, shopping bags, stickers, flyers, and other sales material
- Negotiate with vendors and contractors to coordinate media cost, placement, and scheduling
- Create opprotunities for Cross Promotion and collaborations (i.e. Banks, Airlines) and co-branding
- Manage all PR and Influencer collabroatios, tracking and reporting reach, engagement and coverage
- Influencer, celebrity and PR management and events across the GCC
- Manage the loyalty program for all brands, recommend strategies to drive sales and business performance. Manage all customer communication from the brand to the database
- Represent the Concept / Brand at media and marketing events
- Conduct territory and market visits to assess implementation of marketing / branding guidelines and source competitive intelligence
- Keep abreast of best practices in marketing, global retail brands, competitive / strategic marketing initiatives and trends
Skills DISPLAY
QUALIFICATION Basic Qualification / Education / Vocational Training Post Graduate Degree in Marketing / Advertising / Public Relations / Communications essential
Advanced
Qualification / Certification / Specialist Training
EXPERIENCE Minimum Experience 5-7 years of marketing experience in the Fashion / Retail Industry
Specific / Relevant Experience 1-2 years of leading a Marketing function in a Fashion / Retail business
(High / Premium Fashion if applicable for the Brands Business)
COMPETENCIES Skills and Capabilities Brand Management
Digital and Trade Marketing
Budgeting and Costing
Media Knowledge
Consumer / Market Research Methodologies
Local Market Retail Scenario Understanding
Media Planning
Resource Management
People Management
Communication and Presentation Skills
Good contacts in the market place
Job Details Job Location Dubai, United Arab Emirates
Company Industry --
Company Type Employer (Private Sector)
Job Role Marketing and PR
Employment Type Full Time Employee
Monthly Salary Range Unspecified
Number of Vacancies 1
Job Ref.
JB3808193
Preferred Candidate
Career Level Mid Career
Years of Experience Min: 5 Max: 7
Degree Bachelor's degree / higher diploma
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Job Title Assistant Manager - Marketing
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