To develop and manage a portfolio of products, services, andassets for Etisalat in the 3 adjacent markets of: Digital Advertising, CarrierBilling, and Digital Content in a format and go-to-market approach that meetsthe needs of customers and is fully aligned with best practices for each ofthese adjacent markets in a mode of operations to meet revenue and margintargets and best customer experience. This includes the development andmanagement of strategic partnerships in these adjacent markets to fully exploitEtisalat opportunity in it, in addition to building Etisalat’s organizationalsetup and pool of talent & skills relevant to these markets.
Department Description
Detailed Description - Identify future revenue streams from the adjacent markets of: Digital Advertising, Digital Content, and Carrier Billing.
- Understand these markets dynamics, key players, value chain, and business models and develop Etisalat’s products, services, and assets in these markets to best position Etisalat.
- Understand UAE regulatory and legal frameworks and fully align all relevant business practice to guarantee full compliance with these regulations and laws. And maintain effective interfaces with the relevant government agencies and/or professional bodies.
- Develop Etisalat’s network of partnerships in these markets and exploit its capabilities and access to generate value and opportunities for Etisalat’s in the most effective and profitable manner.
- Exhibit an expert level knowledge in: Advertising Networks, Advertising Exchanges, Programmatic Advertising, Demand Side Platforms (DSP), Supply Side Platforms (SSP), Data Management Platforms (DMP), and other nodes in the digital advertising delivery chain; and utilize this knowledge to drive a successful Digital Advertising business in Etisalat.
- Work closely with Creative Agencies, Media Buying Agencies, Media Sales Agencies, Out Of Home Media Agencies… etc. to drive awareness, market buy-in, and premium position for Etisalat assets in the market.
- Understand key customer needs and industry trends, competition, Technology, etc. For these markets and the portfolio of products, services, and assets.
- Seek strategic and operational improvement opportunities from a wide variety of sources including Market, Partnerships, Strategy, Planning and Segment Marketing.
- Develop a rolling 12 month plan for the portfolio of products, services, and assets.
- Provide input to the corporate 3 year plan
- To create, recommend & develop product & service pricing program, assets rate cards, and partnerships business models.
- Identify and source the required talent to initiate, run, and grow the 3 adjacent markets. Then grow and retain this talent in Etisalat. Also, provide input on the best organizational setup to guarantee continuous success and growth.
- Identify and recommend changes in delivering capability that may be required by executional teams (eg. IT, Engineering, Finance…)
- Provide Etisalat internal teams with updates on existing & new initiatives in the adjacent markets.
- Defines and reviews all policies, procedures and guidelines for Digital Content, Carrier Billing and Advertising teams and monitors and supervises their implementation.
- Monitors quality assurance measures & standards to ensure compliance with corporation practices and international standards; ensure respective functions effectively support the corporate objectives, targets, standards and procedures.
- Reports to, maintains ongoing dialogue with the VP, and provides updates periodically about operational performance and achievement of key strategic and financial targets.
- Use effective and organized communication with top management (CXO level) to drive awareness, alignment, engagement and support for the initiatives in the 3 adjacent markets.
- Leads and manages a highly engaged, committed, and motivated team that is in complete alignment with Etisalat corporate strategic direction.
- Manages, monitors, analyzesand evaluates the section’s on-going key performance indicators from financial,competitive and operational perspectives
Job Requirements Bachelor Degree
10-15 years productand /or marketing experience
Amount of Travel
Work At Home
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