Job Description We are currently seeking for passionate and dynamic guest focused Marketing & Communication professionals who pride themselves on their ability to understand the hotel’s guest profile and to use marketing tools to attract new customers.
As a Marketing and Communications Executive you are responsible for assisting the General Manager in the effective implementation of marketing and promotional strategies for the positioning of the property as highly desirable to its identified target markets and within the parameters set by Rotana. In addition, you will assist in the day-to-day operation of the department together with associated tasks and duties.
- Maintain and implement an effective filing & administrative system for all matters related to the department, including but not limited to identifying and maintaining a comprehensive database of customers, sponsors, media and any other potential client base for effective and targeted communication
- Formulate all correspondence related to the client base, media, sponsorship proposals, letters of thanks and appreciation and any other required business correspondence in order to ensure effective communication
- Maintain an effective and updated file of the company’s press kit, biographies, developments and photography for any marketing purpose they may be required
- Assist in handling all dissemination of information to the media and to maintain an effective working relationship with all members of target media, electronic and print, local, national and international to encourage and maximize coverage of all events and promotions
- Assist in hosting members of the media, strategic partners and clients at functions and events whenever required to strengthen the reputation of the property and the Rotana brand
- Assist in managing the advertising function in such a way that all advertisements are effective and reflect a positive image of the property and the Rotana brand
- Assist in establishing effective relations with agencies to devise and maximize publicity materials (printed collaterals, radio campaigns, advertising, etc.), as well as assist in handling the production of all promotional materials, including gathering of supporting data and collateral and briefing the advertising agencies and/or printers in order to come up with effective marketing campaigns
- Assist in managing the online content and imagery of Rotana and the property on rotana.com, rotanatimes.com and in the publication of the Employee newsletters and Intranet to ensure that correct and proper information and appropriate images are in place
- Monitor all media releases for the property and for the competition to ensure that the department is updated on what is written about the property, and what the competitors’ activities are
- Handle effective communication with all departments in the properties to ensure efficient inter-property dissemination of information
- Assist in managing effective direct marketing campaigns to identified target markets using either surface or electronic mailing means, including but not limited to Rotana Rewards
- Take photographs of all internal functions, Banquet and Conference functions and VIP’s visiting in the Hotel for possible press release distribution as well as for documentation.
- Assist in submitting a monthly report to the General Manager and Corporate Vice President - Marketing updating on all matters related to the activities within the department
- Implement the Communication function as per the company’s Crisis Management protocol
Skills Education, Qualifications & Experiences
You should be an advertising, marketing or communication graduate, preferably with experience in a similar field. You must be a computer literate with fluent and effective communication skills in English. Experience in photography and photo editing is considered a big plus.
Knowledge & Competencies
The ideal candidate will be a confident, outgoing, vibrant and innovative individual. You will be able to work independently and promote at all times the brand image and market status, as well as maintain accurate documentations and accounts records, while possessing following additional competencies:
Understanding Hotel Operations
Effective Communication
Planning for Business
Supervising People
Understanding Differences
Supervising Operations
Teamwork
Adaptability
Customer Focus
Drive for Results
