Job description: JOB DESCRIPTION JOB SCOPE The position of eCommerce Content Executive at Marina Bay Sands is a unique opportunity for a well-rounded web content professional. The prosperous candidate will hit the ground running as we embark on a major upgrade of our digital platforms, and possess the practice and ambition to help drive our website to be the envy of professionals around the world.
In this unique and challenging function, you’ll be part of the eCommerce Content team managing the Marina Bay Sands website, featuring various business units with different needs and customer journeys: Hotel, ArtScience Museum, The Shoppes retail mall with 250+ retailers, Sands SkyPark, Entertainment, F&B with 60+ restaurants & bars, and one of the largest convention centres in Asia.
Job Responsibilities Write, edit, and build web content pages.
» You will be responsible for collaborating with the digital team and a variety of stakeholders to develop website content. This involves writing original content, editing existing content, and building website pages in our CMS.
Management of business units.
» eCommerce content team members are each assigned 2-3 business units, each with their own objectives and KPIs. You’ll be responsible for driving improved user engagement and business performance, e.g. hotel bookings, ticket sales, restaurant reservations, other metrics as appropriate to your business units.
Write in a flexible style to address multiple audiences while maintaining brand voice.
» We have multiple stakeholders with different end users. You’ll need to understand each stakeholder’s objectives and use an appropriate copywriting voice for that user while maintaining a consistent Marina Bay Sands brand voice.
Manage stakeholder relationships.
» Managing relationships with business unit stakeholders will be paramount. We function similar to an agency where we are here to guide, propose enhancements, and execute digital strategy on our stakeholders’ behalf.
Work with team members located overseas.
» Along with our Singapore located colleagues, you’ll be working closely with our China team.
Repurpose and optimize existing content for digital channels.
» Marina Bay Sands produces abundant content (online and offline) for a variety of purposes and you’ll be expected to proactively repurpose this content to maximise its digital impact.
Excellent time management.
» We consistently have several large projects on at any given time so you’ll need to be able to manage your time accordingly.
Content strategy and planning.
» Content is king and we give Information technology the priority Information technology deserves. We are currently reassessing our long term content strategy and will need someone to help predict future trends and outpace user expectations.
» To add to the complexity we At Presenthave 6 Required languages English, Traditional Chinese, Simplified Chinese, Japanese, Korean and Bahasa Indonesian. this function is specifically for English but a candidate that can read/write in a second language will be regarded highly.
JOB REQUIREMENTS Required Attributes » Undergraduate degree with a focus on English, Communications, Journalism, Digital Marketing or similar.
» Demonstrated practice in online copywriting, e.g. blog posts, product descriptions.
» Demonstrated practice in website content management and familiarity with web content management systems e.g. WordPress, Joomla, Drupal.
» capability to measure and analyse website marketing metrics such as pageviews, entrances, CTR and bounce rate, and drive continual KPI improvements.
» Excellent time management and strong attention to detail.
» capability to follow-up on deadlines independently.
» capability to suggest and drive projects independently.
» 3-5 years of significant work practice.
Desirable Attributes » practice with eCommerce and UX – online store management, product/offer merchandising, designing conversion-optimised page layouts.
» practice in the Hotel / Online Travel industry will be highly regarded.
» expertise of Google Analytics will be highly regarded.
» expertise of SEO is an advantage.
» Interest in the leisure and lifestyle industry, e.g. high-end retail, dining, entertainment.
» Basic Photoshop/photo editing expertise.
» expertise of Chinese, Japanese, Korean and/or Bahasa Indonesian.
COMPANY SNAPSHOT Average Processing Time More Than 2 Weeks
Registration No. 200507292R
Industry Hotel/Hospitality
Website http://www.marinabaysands.com
Facebook Fan Page https://www.facebook.com/marinabaysands
Company Size More than 5000 Employees
COMPANY PHOTOS »
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COMPANY OVERVIEW Marina Bay Sands® is Asia’s leading destination for business, leisure and entertainment delivering once-in-a-lifetime practices. The landmark building is situated in the heart of Singapore’s Central Business District and transforms Singapore’s skyline and the country’s tourism landscape.
The destination offers a luxury hotel, state-of-the art convention and exhibition facilities, theaters, world-class entertainment and the best shopping and dining in the region. The three hotel towers are crowned by the Sands SkyPark® on the 57th story.
Product & Services
Conveniently located in the heart of the Central Business District and 20 minutes from Changi Airport.
- Hotel: The Marina Bay Sands hotel has three 55-story towers with 2,561 luxury rooms and suites. The three towers are capped by the Sands SkyPark, which offers 360-degree views of Singapore’s skyline. Information technology is home to restaurants, lush gardens, an infinity edged swimming pool and the world’s largest public cantilever housing an observation deck.
- Expo and Conventions: The Sands Expo and Convention Center has 1.3 million square feet of flexible convention and exhibition space. Information technology can host over 45,000 delegates, 2,000 exhibition booths and 250 meeting rooms. Information technology features Southeast Asia’s biggest ballroom, which can accommodate 6,600 people for a banquet, and up to 11,000 for an auditorium-style lecture.
- Shopping: The Shoppes at Marina Bay Sands has 800,000 square feet of retail and dining space. Luxury retailers include Bally, Cartier, CHANEL, Ferragamo, Franck Muller, Gucci, Hermès, Hublot, Hugo Boss, Louis Vuitton, Miu Miu, Omega, Patek Philippe, Prada, Tiffany & Co. and Yves Saint Laurent. New brands include Anne Fontaine, Henry Cotton’s, Leviev, Marisfrolg, Moiselle, Rabeanco, Stefano Ricci, and Wolford.
- Restaurants: Dining at Marina Bay Sands is a gourmet practice with over 50 dining choices. These include celebrity-chef restaurants helmed by Mario Batali, (New York), Daniel Boulud (New York), Wolfgang Puck (Los Angeles), Guy Savoy (Paris), Tetsuya Wakuda (Sydney) and Justin Quek (Singapore). Marina Bay Sands features signature restaurants, modern bistros and a premium food court.
- Entertainment: Marina Bay Sands energizes the entertainment and nightlife scene in Singapore with nightclubs, world-class entertainment, a museum and a casino. The museum, which has a lotus-inspired design, will feature blockbuster exhibitions from around the world. Two state-of-the-art theaters will open with a total of about 4,000 seats. The Broadway hit The Lion King will debut in Sands Theater, with Le Theater presenting shorter-run shows such as concerts, award ceremonies and gala events. The outdoor event plaza along the promenade next to Marina Bay will host audiences for watching events on the bay or on the plaza.
WHY JOIN US? Launch your career in Asia's most spectacular entertainment destination.
For a compensateing career with exceptional benefits, join us!
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