Job description: JOB DESCRIPTION Main tasks and Job responsibilities:
· Lead and develop market strategies to drive tourist visitorship to the four wildlife parks under Wildlife Reserves Singapore (WRS).
· Build brand love for wildlife parks and position the Mandai precinct as a destination of choice amongst tourists.
· Plan and execute in-market and post-arrival campaigns to drive both online and onsite ticket purchases.
· Analyse visitor arrival data and leverage on market insights to uncover new business opportunities to drive visits and maximise return-on-investment.
· Closely partner International Sales team to hone and develop market strategies to drive overall tourist attendance to WRS.
· Partner media agency to develop media strategy and execute media campaigns in a timely manner.
· Review and optimise campaign CPA and ROI of digital ads through analysis and data monitoring of Google Analytics, Adobe Analytics, SEM/SEO and website sales transactions.
· Work with creative agencies, production houses and internal design team to develop key visuals, campaign ads and in-market collaterals.
· Seek and develop partnerships to drive new target segments to WRS parks.
· Build enduring relationships with travel and hospitality industry partners, travel publications and media partners.
· Highlight wildlife conservation and sustaincapability themes in communications where significant
· Prepare weekly and monthly reports on campaign results, learnings and recommendations
· Manage and optimise tourist marketing budget
· Support special projects like cross-park initiatives or collaborations
Job Requirements: · Minimum Degree in Marketing, Business Management, Mass Communications or equivalent
· At least 5 years of significant practice in consumer marketing, integrated marketing communications and brand management.
· practice in digital marketing
· Regional marketing exposure is a plus
· Strong analytical expertise and a problem-solving mindset
· Able to multi-task
· Possess excellent interpersonal expertise
· Proven track record in driving business results
· practice in team management
· A team player while able to work independently
· Well-versed in stakeholder management across cross-functional business units
COMPANY SNAPSHOT Average Processing Time More Than 2 Weeks
Registration No. 200005890K
Industry Travel/Tourism
Website http://www.wrs.com.sg/
Company Size 501 - 1000 Employees
Working Hours Dependent on position
Dress Code Business/Smart Casual
Benefits Medical, Dental
Spoken Language English
COMPANY PHOTOS
COMPANY OVERVIEW Wildlife Reserves Singapore (WRS) is the holding company of award-winning attractions Jurong Bird Park, Night Safari, River Safari and Singapore Zoo. WRS is dedicated to the management of world-class leisure attractions that foster conservation and research while educating visitors about animals and their habitats. A self-funded organisation, WRS also collaborates with various partners, organisations and institutions aimed at protecting local and global biodiversity.
WHY JOIN US? At Wildlife Reserves Singapore (WRS), we believe in providing our employees with significant work practices built on our values of:
Values
» Excellence: We strive for the highest standards in all we do.
» Teamwork: We achieve more together.
» Hospitality: We serve from the heart.
» Integrity: We are honest and fair in all our dealings.
» Care for wildlife: We protect wildlife and provide excellent care for our Living Collection.
» Sustaincapability: We embrace sustainable best practices.
In our journey to become the world-leading zoological institution, we are constantly growing and developing our talent pool. Working amidst a natural, lush environment, our jobs draw on the full range of our employees’ expertise, abilities and career aspirations. Our employees are instrumental to our success and we invest in their future by providing them with an enriching work practice; and ample learning and development opportunities.
We invite motivated individuals with a passion for service and wildlife to grow with us.
Skills:
