Business Function Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing and research to differentiate – and elevate – our brand from the rest of the competition.
Job Purpose DBS is looking for a content editor to lead and oversee the brand’s content team. The successful candidate will work with the bank’s inhouse team of content strategists and studio to strategise, develop and execute compelling content that advance the brand. He/she will be highly conversant with good storytelling, different content formats, social media, digital tools and analytics. Apart from creating great content, using data insights, the candidate will help to optimise and connect this content across DBS’ network of digital platforms for maximum reach and engagement.
Key Accountabilities - Lead DBS’ team of content strategists/ writers to strategise, develop and execute a compelling, always-on editorial/ content marketing strategy that advances the brand digitally and on social media
- Take day-to-day responsibility for putting out great content (written and visual) from idea conceptualisation to publishing; mentor the team to do likewise
- Work with internal stakeholders (e.g., business, marketing, PR) to establish narratives, set content priorities, determine schedules, balance workloads
- Keep content team up to date on new content marketing trends, new channels for reaching audiences; ensuring that content is fresh, up to date, and relatable
- Analyse content performance, working closely with the amplification team to ensure optimal performance
Experience - Preferably with more than 10 years in a content (inhouse or agency), digital journalism or communications role.
- A great story teller with excellent demonstrable experience in outstanding content production and marketing.
- Digitally savvy and comfortable with use of social media/ digital tools & channels
- Good understanding of performance metrics and proficient in running tests / data analysis to maximise ROI
- Strong project management skills with ability to move campaigns forward in a complex environment whilst actively managing multiple stakeholders and maintaining project budgets and schedules - regional co-ordination and budgetary experience an advantage
- Great communication, and interpersonal skills to work effectively across multiple teams in an ambiguous, fast-changing environment.
- Structured, organised and creative thinker, able to bring ideas to live
- Analytical and intellectually curious, fully invested in outcomes
- Strong leadership skills, entrepreneurial, able to rally a team and create great work
- Able to work in a fast-paced environment with keen attention to detail
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We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
