Job description:

JOB DESCRIPTION To construct a cohesive content strategy with a focus on user or consumer journey and persona development. Working with internal and external collaborators, you will work with the content marketing manager to plan and execute the content strategy from start to end. Supported by creative and editorial resources, both in-house and outsourced, you will be responsible for aligning our brand narratives to content strategies and editorial decisions. You will work closely with content development in the capacity of a creative and an editor, as you conceptualise and produce content assets that resonate with viewers across earned, owned and paid platforms, with the aim of driving business goals.

• Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand consciousness.
• Develop brand voice to ensure consistency across all content assets.
• Plan and facilitate content strategy workshops and brainstorming sessions on developing adventurous new and engaging content with the intent of scaling these prosperous content types all over the company.
• Work with internal and external collaborators and creative resources to deliver content assets that are coherent with our brand voice and strategy.
• Apply SEO, content development, distribution and measurement to effectively tailor content to reach audience personas.
• Manage digital and social content channels including email or newsletter distribution, with the knowledge of the best content practices on each channel.
• Create and edit content, mobilising storytelling opportunities on all channels - owned, earned and paid platforms.
• Build relationships with thought leaders and nurture brand consciousness, while gathering knowledge of industry trends.
• Test and implement innovative and significant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results.
• Optimize content and manage on-page SEO for the websites together with Web publishing team.
• Manage and improve organic search engine performance and goal-setting located on clickthrough rates, traffic, and conversions.

Requirements:

• Bachelor's or Master degree in Communications, Marketing
• Minimum 5 years digital marketing practice
• Excellent oral communication expertise
• practice creating and editing digital content for target audiences across all multimedia and social platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, Kakao, Line, WeChat, Weibo etc
• Skilled at writing and copy editing
• practice in project management, and public, media and influencer relations
• Readiness to travel 10% travel annually.

If you are keen in this position, kindly send your resume to [email protected]

(Eileen Chin, EA Personnel Registration No.: R1108737)

Only shortlisted candidates will be notified. Thank you for your kind knowledge.

RECRUITMENT FIRM SNAPSHOT

EA No. 06C5316

EA Reg. ID R1108737

Industry Human Resources Management/Consulting

Website http://www.careertrend.com.sg

Company Size 1 - 50 Employees

COMPANY OVERVIEW Career Trend Pte Ltd

About Career Trend....

an established recruitment & search firm in Singapore. Our recruitment professionals have rendered seamless staffing solutions to our clients and candidates for a broad spectrum of industries and positions. We position ourselves to be a strategic partner to our clients and take pride in surpassing our customers’ expectations.

Licence No: 06C5316

Skills: