Job description: JOB DESCRIPTION -Responsible for driving the strategy and execution of the StarHub brand
-Support the various lines of business (LOBs) in their go-to-market plans by developing effective, integrated communications
-Managing the strategy, execution and measurement of offline and online media
Responsibilities Responsibilities for this position will include but are not limited to:
-Support the Senior Manager in the development and execution of marketing communications aimed at meeting the objectives of the mobility business, specifically prepaid mobile.
-Develop and execute marketing communications to meet the objective of growing the prepaid mobile market share and increasing revenue across the locals, tourists and foreign worker segments
-Develop marketing collateral across various channels consistent with the brand guidelines and create content that is significant to the target audience.
-Measure and report performance of all marketing activities against goals (ROI and KPIs)
-Ensure all communication is on-brand and helps to build the brand equity
-Be a brand advocate and influence marketing teams to live the brand through their activities
-Preferably 4-5 years of proven practice managing large scale advertising campaigns across all aspects of the marketing mix
-Strong knowledge and application of digital marketing
-practice in managing agencies and media partners including performance management, budgeting and deadlines.
-capability to effectively communicate, present and connect with stakeholders across all levels
-Demonstrated capability to synthesize business unit objectives & issues, consumer/competitive/industry insights, to develop marketing campaigns that create brand consciousness and consideration and drive business KPI (new subscribers/ retention)
*We regret that only shortlisted candidates will be notified.
COMPANY SNAPSHOT Registration No. 199802208C
Industry Telecommunication
Website http://www.starhub.com
Facebook Fan Page https://www.facebook.com/StarHub
Company Size 2001 - 5000 Employees
Working Hours Regular hours, Mondays - Fridays
Dress Code Business (e.g. Shirts)
Benefits Medical, Miscellaneous allowance, Dental, Sports (e.g. Gym)
Spoken Language English
COMPANY PHOTOS
COMPANY OVERVIEW StarHub is Singapore's fully-integrated info-communication company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates Singapore's fastest two-way HSPA+ mobile network that delivers up to 21Mbps for downlink to complement its nation-wide GSM network, and an island-wide HFC network that delivers multi-channel cable TV services (including High Definition Television and on-demand services) as well as ultra-high speed residential broadband services. StarHub also operates an broad fixed business network that provides a wide variety of data, voice and wholesale services.
Launched in 2000, StarHub has become one of Singapore's most innovative info-communications providers, and the pioneer in 'hubbing' - the capability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index and the MCSI Singapore Free Index.
Product & Services
Mobile; Cable TV; Online: - Residential Broadband - Residential Voice - Wireless Broadband
WHY JOIN US? People as our key competencies. We ensure you have the right resources and significant competency and expertise to support its business growth and sustaincapability.
We also believe that happy & healthy employees help to create delighted customers. As such, we strive to help employees to live out their passions at work while maintaining a well-balanced lifestyle.
In StarHub, everyday is a new learning day.
Skills:
