Airbnb's marketing organization are storytellers, creators and relentless community champions, responsible for sharing the Airbnb love around the world by creating magical, memorable, shareable experiences that inspire and grow our community.
As a Connections & Media Activation Manager, APAC you will be able to see across all altitudes. You will be fundamental in visualising the impact that our holistic activity has on audiences. You will create Connections strategies and principles by which we operate, advise on the finer details of our plans and ultimately drive effectiveness and efficiency.
To do this will require close collaboration with teams across Airbnb as well with external agencies and media partners. Success in this role means crafting innovative strategies and delivering a cohesive consumer journey experience which will translate into brand and business impact.
What will be your key responsibilities? - Have end to end ownership of APAC campaigns from development of connections strategy through to tactical planning, execution and reporting
- Create connections strategies and principles that are rooted in consumer insights and bring cohesiveness to the message and channel. Have a keen eye on best to leverage channels to enhance the creative story and influence asset and message creation
- Create consumer journey ecosystems which tap into the best channels to deliver the optimal message at the right time
- Manage planning decisions such as channel selection, investment allocation and KPI setting
- Maintain excellence in activation and track holistic impact of campaign across all key metrics
- Identify innovation opportunities and bring fresh thinking to ensure Airbnb is leveraging media in the most surprising and provocative ways
- Foster an environment for cross-departmental collaboration by working effectively with Regional Marketing, Performance Marketing, Creative, Finance, Public Policy, and Comms teams
- Drive valuable outputs from our media agency and have a close working relationship with our creative agency and media partners
Qualifications - Passion for travel and all things Airbnb. Experience hosting on the site is a huge plus.
- 8+ years experience at interactive, advertising or media agencies and/or experience managing media planning/buying for a brand-preferably in the consumer internet space in travel, design, technology, or lifestyle brands.
- Ability to lead plan development from beginning to end with little oversight. Must be able to think at a high altitude but also dive into the details.
- In-depth knowledge of the efficacy of all media channels, with a proven track record in offline media along with social and digital media.
- Deep understanding of market trends across APAC - hands on experience in Australia, India, Japan or S. Korea and plus.
- Fluency with brand measurement metrics and analytics.
- Ability to lead, influence and work across organizational boundaries with a track record of building excellent relationships with a broad range of peers and executives across global markets.
