Responsible for driving the strategy and execution of the StarHub brand
Support the various lines of business (LOBs) in their go-to-market plans by developing effective, integrated communications
Managing the strategy, execution and measurement of offline and online media
Responsibilities Responsibilities for this position will include but are not limited to:
Support the Senior Manager in the development and execution of marketing communications aimed at meeting the objectives of the mobility business, specifically prepaid mobile.
Develop and execute marketing communications to meet the objective of growing the prepaid mobile market share and increasing revenue across the locals, tourists and foreign worker segments
Develop marketing collateral across various channels consistent with the brand guidelines and create content that is relevant to the target audience.
Measure and report performance of all marketing activities against goals (ROI and KPIs)
Ensure all communication is on-brand and helps to build the brand equity
Be a brand advocate and influence marketing teams to live the brand through their activities
Qualifications
Preferably 4-5 years of proven experience managing large scale advertising campaigns across all aspects of the marketing mix
Strong understanding and application of digital marketing
Experience in managing agencies and media partners including performance management, budgeting and deadlines.
Ability to effectively communicate, present and connect with stakeholders across all levels
Demonstrated ability to synthesize business unit objectives & issues, consumer/competitive/industry insights, to develop marketing campaigns that create brand awareness and consideration and drive business KPI (new subscribers/ retention) *We regret that only shortlisted candidates will be notified.
