Location Industry Job functions Job number JO-190416-187984
Company overview Our client provides exclusive privileges and personalized services.
With over 200 unique brand partners, they aim to enrich the lives of its members across the globe through four areas - Travel, Wine & Dine, Shopping and Wellness.
Job description This role will manage a small team, and will be responsible for managing the digital assets and content of the product including the mobile app, ecommerce and corporate website, as well as the marketing communications to the Singapore member base, and supporting member acquisition, partnerships in the key pillars of luxury travel, bespoke wellness, unique dining, and fashion. In short, our aim is to bring The Good Life to our guests in every possible way.
Objectives: - Achieve membership targets in conjunction with sales
- Build strategic partnerships for the Singapore market in key pillars of travel, fashion and lifestyle
- Create innovative events and online and offline campaigns to drive and retain members
Requirements - Identify and provide strategies to meet marketing objectives specifically for the aspirational and luxury marketing in Singapore.
- Supervise the Singapore Marketing Team.
- Drive content for the membership and corporate website.
- Optimize website with SEM/SEO strategies.
- Project manage member events for the Singapore market.
- Own the digital, EDM and social media calendar for Singapore.
- Achieve marketing objectives by recommending strategic plans and reviews with prior market research to support initiatives.
- Execution through planning, developing, implementing, and evaluating activities and programs such as EDMs, Event, e-Commerce and sales tools.
- Develop platform for data-driven marketing activities and programs.
- Recognize marketing opportunities by identifying consumer/member requirements.
- Provide information by collecting, analyzing, and summarizing data and trends.
- Provide strategy for online shopping platform on members' site to increase spend by Singapore-based members.
- Provide input for the global benefits program.
Long Term Goals:
- Build a team with minimum supervision and encourage and mentor them to own their projects.
- Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Sustain rapport with Marketing / Business partners and anticipate new opportunities.
- Prepare the annual marketing budget for Singapore, track and keep spend within agreed budgets.
- Strive to improve job knowledge by participating in trainings, maintain and expand personal networks and participate in marketing forums and conferences.
The Requirements:
- 10+ years in a marketing role, preferably with either a focus in digital marketing, social media, or PR.
- Experience in luxury retail, lifestyle, hospitality or membership services a plus.
- Proven success in a fast-moving, fluid environment.
- Cross functional experience.
- Track record of managing successful integrated marketing campaigns from inception to completion.
- Experience in membership, loyalty marketing, or customer acquisition a plus.
- Bachelor's degree in marketing.
- Management experience preferred.
- Experience in managing budgets preferred.
- Strong communication skills (written, verbal and presentation) - English (written and verbal), Mandarin or Japanese to liaise with Japanese and Mandarin speaking clients/stakeholders to develop rapport and credibility while promoting ideas and proposals persuasively.
