Company Overview:

Style Theory is a Fashion-Technology company offering a new way of life. We believe that there is an inefficiency in the way we consume fashion in today's world, and are on a mission to provide a smarter solution.

Job Summary:

As the Marketing/CRO Analyst, you will be responsible for optimising the marketing/customer funnel, ensuring that our efforts track the business' needs and planned growth trajectory.

This is achieved by providing clarity on the overall department objectives and drivers, identification of gaps and opportunities, tracking progress on our initiatives, and ensuring we operate on top of a accurate and stable data and technical infrastructure.

You will manage Conversion Rate Optimisation (CRO) across all devices and platforms (Site/App), plan and design tests to increase efficiency of the funnel, and drive product and technical improvements to build up the marketing-technology toolset in according with the scale of our marketing operations.

Responsibilities:

• Support the tracking and reporting of overall marketing KPIs, marketing channel effectiveness and campaign performance by building, automating and maintaining a series of dashboards and reports to help identify trends and patterns for problem diagnosis and action steering
• Implement tracking structure and CRO toolsets across all Site/App properties, co-own the marketing-technology and systems road-map, coordinate with external vendors and stakeholders to enable up-to-date marketing operations for the business
• Collaborate closely with the Head of Marketing to hypothesise and understand customer/marketing funnel development, and provide actionable insights through data/statistical analysis and data research
• Collaborate closely with marketing channel stakeholders to improve the way data in prepared, consumed, and used daily, coming up with meaningful customer targeting strategies to drive impact for the business
• Collaborate closely with data and product teams to develop improvements to internal data structure and marketing platforms/toolsets

Requirements:

• Passionate about the Fashion and Sharing Economy space
• Strong analytical skills, must love working with data and technical setups, able to relate to qualitative aspects of work
• Strong communication skills, works well in a team setting
• Strong and critical thinker, problem solver
• Strong willingness to learn and grow independently, has an owner/builder mentality
• Enjoys the challenges of a fast-paced, high-stakes environment
• Adept in data visualisation using charts, graphs, and pivots
• Prior experience in Excel, Python, PostgresSQL, MySQL, R or other programming/database languages
• Working knowledge on technical/analytical/tracking toolsets such as Microsoft Excel, Google Analytics, Bigquery, Tableau, Amazon Redshift, Google Cloud, Google Tag Manager
• Minimum of 1 year experience in a similar field or scope of work

Starting Portfolio:

• Marketing Funnel Reporting - Visits, Acquisition, Optimisation for CRO on Site and App
• Marketing Channel Performance, manage tracking Structure on GA, highlight problem areas
• Marketing Spend - Run-rate projection and channel allocation, assist with FB Paid optimisation
• Marketing Data Management - manage data structure for marketing channel consumption and output, logic
• Customer Analytics - work with team to develop analyses and insights that help to drive marketing campaign objectives - explore current dataset, build out missing tracking pieces, visualise information to uncover insights (how do we improve acquistion, reduce churn, develop better features)