Job description: JOB DESCRIPTION Responsibilities
» Audit mobile and desktop website for on-page, off-page and technical SEO gaps
» Define and manage implementation of SEO strategy
» Work with Information technology team to implement SEO fixes
» Define requirements, tasks, and resources connected to SEO content strategies and goals
» Keep pace with SEO, search engine, social media and internet marketing trends
» Contribute to the company blog and assist social team in driving social media goals
» Perform keyword research to optimize existing content and uncover new content opportunities
» Provide and execute strategies for content development in coordination with SEO goals
» Develop and implement link building campaigns
» Own all aspects of technical SEO: XML sitemaps, site speed, robots.txt, hreflangs, canonicals, URL redirects, to name a few
» Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
» Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
» Support the tech and product team to ensure the site is SEO friendly
» Recommend useful and practical tools for analysis and driving performance? Requirements
» Bachelor Degree in Marketing/Computer Science/Engineering/Mathematics/Economics or related field
» At least 2 years’ significant working practice in SEO with demonstrated track record
» Strong analytical mindset and data driven
» Working expertise of MS Office particularly strong expertise of MS Excel pivot tables and V-Lookups
» Working expertise of SQL, HTML, CSS, and JavaScript development
» expertise of ranking factors and search engine algorithms
» Keep abreast with the latest trends and best practices in SEO
» practice and expertise in using web analytics tools such as Screaming Frog, Google Analytics, Google Search Console, Keyword Planner, Open Site Explorer, Majestic SEO
» Strong written and verbal communication expertise
» Fun, vibrant & outgoing personality with great personal style
» Keen sense of fashion and a passion for the fashion industry
WORK LOCATION
Address 6 Tai Seng Link Singapore
COMPANY SNAPSHOT Average Processing Time 13 Days
Registration No. 200802300D
Industry Retail/Merchandise
Website http://www.charleskeith.com/sg/
Facebook Fan Page https://www.facebook.com/charleskeithofficial
Company Size 501 - 1000 Employees
Working Hours Regular hours, Mondays - Fridays
Dress Code Fashionable
Benefits Medical, Miscellaneous allowance, Education support, Dental, Sports (e.g. Gym), Staff Discounts
Spoken Language English
COMPANY PHOTOS
COMPANY OVERVIEW CHARLES & KEITH GROUP owns two fashion brands – CHARLES & KEITH and PEDRO. The Group is headquartered in Singapore and operates more than 600 stores worldwide with a global staff strength of more than 5000 employees.
CHARLES & KEITH was founded with a vision to empower women around the world to express themselves freely through fashion. The brand pushes the boundaries of modern footwear and accessories by constantly reinventing fashion with its curated collections.
Since its establishment in 1996, the brand has expanded its reach beyond brick-and-mortar stores by offering online shopping on its website CHARLESKEITH.COM. Its stylish and trend-focused designs are now available in Asia Pacific, the Middle East, Europe and the United States of America.
PEDRO was first unveiled in Singapore in 2006 with a line of footwear for the modern working man. As the brand gained in popularity, the women’s line was launched in 2008 to provide an avenue of style for the ladies.
The embodiment of sophistication and style is exuded in the line of footwear and accessories from PEDRO. An international influence for both men and women focused on the versatility of today, heightened fashion acumen is channelled each season. The collection for men offers contemporary footwear, bags, belts, wallets and an array of small leather goods; whilst the women’s collection offers a diverse line of footwear, bags and petite
accessories exuding femininity with confidence. PEDRO operates 100 stores in the Asia Pacific and the People’s Republic of China and is also available online at PEDROSHOES.COM.
The Group is committed to customer satisfaction, a spirit of innovation and its mission of inspiring fashion.
WHY JOIN US? DISCOVER THE DYNAMIC WORLD OF FASHION THROUGH THE EYES OF THE BRAND.
SHARE THE PASSION OF GROWING WITH AN INTERNATIONAL BRAND TOGETHER WITH MORE THAN 1000 OTHERS.
WE ENCOURAGE A PASSION FOR INNOVATION, BECAUSE WE BELIEVE IN NUTURING OUR EMPLOYEES AND PROVIDING THEM WITH THE BEST OPPORTUNITIES FOR THEIR CAREER GROWTH.
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