Job description: JOB DESCRIPTION Job responsibilities:
» Main liaison/ driver between principal marketing and franchisees in all aspects of branding and marketing, not limited to ensuring brand consistency on international fronts
» Responsible for providing guidance to franchisees and ensuring all corporate directives and brand direction is being followed accordingly and appropriately to respective markets
» Develop and execute creative marketing/ events planning in conformity to brand direction and market requirements
» Ensuring all marketing and communications, including CRM initiatives and other collaterals are in line with principal’s strategic direction and brand guidelines
» Carry out Public Relations activities, not limited to liaising with key influencers and agencies in crafting out adaptable PR plan for international markets
» Seasonal media monitoring of PR coverage achieved in respective markets
» Establish and maintain consistent communications with franchisees regarding markets’ activities and performance
» Perform regular market trends and competitive analysis for respective markets
» Develop digital and social strategies
» Monitor marketing expenses of respective international markets
» All other ad-hoc tasks not limited to creation of monthly, seasonal and annual reports for respective international markets Job Requirements:
» At least a Degree in Marketing or a related field
» Preferably with at least 2 years’ significant practice
» Adequate expertise of the fashion industry and consumer trends for Asia and the Middle East
» practice in media planning, events management and public relations
» Innovative and demonstrated capability to generate new ideas and engagement campaigns
» expertise of digital marketing is a plus
» Proficient application of marketing expertise and Information technology solutions to achieve project goals and objectives
» Able to work effectively in a fast-paced environment whilst maintaining relationships between franchisees and principal and ensure timely follow-up
» Excellent organizational expertise, meticulous with an eye for details
» Great disposition with excellent communication and interpersonal expertise
» Good time management expertise and the capability to manage multiple priorities are critical
» Good decision-making, presentation and negotiation expertise are essential
» Must be a team player but able to work independently and proactively
» Fun, vibrant and outgoing personality with great personal style
» Committed to work after office hours and during weekends whenever applicable or required
» Comfortable and willing to travel overseas
» Possess a keen sense of and passion for fashion
WORK LOCATION
Address 6 Tai Seng Link Singapore
COMPANY SNAPSHOT Average Processing Time 13 Days
Registration No. 200512535M
Industry Retail/Merchandise
Website http://www.pedroshoes.com/sg
Facebook Fan Page https://www.facebook.com/charleskeithgroup
Company Size 51 - 200 Employees
Working Hours Regular hours, Mondays - Fridays
Dress Code Uniforms or Business Casual
Benefits Medical, Miscellaneous allowance, Education support, Dental, Sports (e.g. Gym), Staff Discounts
Spoken Language English
COMPANY PHOTOS »
»
»
COMPANY OVERVIEW CHARLES & KEITH Group owns two fashion brands – CHARLES & KEITH and PEDRO. The Group is headquartered in Singapore and operates more than 600 stores worldwide with a global staff strength of more than 5000 employees.
CHARLES & KEITH is a lifestyle brand that transforms the latest trends into accessible fashion through its product offerings of bags, accessories and costume jewellery. The brand is the fashion destination for stylish urbanites and is synonymous with curated collections of significant designs. From a single store in 1996, CHARLES & KEITH has grown to more than 500 stores in Asia Pacific and the Middle East, with a strong presence in fashion cities such as Dubai, Taipei, Seoul and Shanghai.
PEDRO was first unveiled in 2006 with a line of footwear for the modern working man. As the brand gained in popularity, the women’s line was launched in 2008 to provide an avenue of style for ladies. From contemporary footwear and stylish bag designs for men to sophisticated footwear and petite accessories with confident femininity, PEDRO has become an embodiment of heightened fashion acumen with its array of footwear and accessories for chic urbanites. The brand operates in Asia Pacific and Middle East and continues to expand rapidly.
What remains at the core of the Group since its establishment is a commitment to customer satisfaction, its spirit of innovation and mission of inspiring fashion.
WHY JOIN US? DISCOVER THE DYNAMIC WORLD OF FASHION THROUGH THE EYES OF THE BRAND
SHARE THE PASSION OF GROWING WITH AN INTERNATIONAL BRAND TOGETHER WITH MORE THAN 1000 OTHERS.
WE ENCOURAGE A PASSION FOR INNOVATION, BECAUSE WE BELIEVE IN NUTURING OUR EMPLOYEES AND PROVIDING THEM WITH THE BEST OPPORTUNITIES FOR THEIR CAREER GROWTH.
Skills:
