Business Function Established in 1877, POSB is the oldest bank in Singapore. We pride ourselves as "Neighbours first, bankers second" to our customers. Being a bank that is close to the hearts of many Singaporeans, we aim to make life simple for our customers by bringing to them solutions, products, services and capabilities to support their lives, dreams and aspirations with focus on delivering a joyful banking experience.
As a market leader in the consumer banking business, POSB/DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.
Join our POSB marketing team to propel POSB as a progressive financial partner that is relevant and engaging for our customers.
Responsibilities - Marketing lead for Parents with kids segment. Endeavor to grow mind-share, anchor POSB's positioning and relevance, and deepen relationship and engagement for the segment.
- Push the boundary for innovative marketing ideas to deliver delightful customer journeys and meaningful engagement with marketing communications and campaigns, to elevate POSB brand.
- Develop and drive both strategic and tactical marketing campaigns for POSB brand and products.
- Lead and work closely with internal stakeholders and external partners, media, creative agencies to ensure marketing communications adhere to POSB brand strategy, align and support business objectives.
- Track, measure and report on effectiveness of marketing campaigns on an ongoing basis. Ensure a strong discipline of campaign performance tracking to continuously optimize effectiveness of campaigns to deliver set goals.
- Manage marketing budget to ensure prudent spending and maximize ROMI.
Requirements
- Degree/Diploma in related disciplines like Marketing, Mass Communications or Advertising.
- Minimum 5 years' working experience in related fields like Marketing or Advertising.
- Experienced in working with creative and media agencies is preferred.
- Good understanding and knowledge of marketing trends, particularly in digital marketing.
- Strong team player with good interpersonal, communications and negotiation skills.
- Ability to work independently with minimal supervision.
- Excellent verbal and written communication skills.
- Meticulous, with an eye for details.
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognizes your achievements.
