The Senior Executive / Assistant Manager is expected to initiate, drive and grow the business of Home Marketing through initiatives, campaigns and programs.
Responsibilities: Responsibilities (will include but are not limited to)
- Drive the growth of StarHub TV and OTT business across all target segments via acquisition and retention marketing initiatives.
- Responsible for the end-to-end design and execution of marketing propositions and Go-To-Market plans on various marketing channels.
- Manage reporting of campaign results, marketing program profitability and optimization of A&P budget.
- Work with various stakeholders to ensure that operational processes and systems are in place for successful implementations of campaigns.
- Work with analytics and research teams to gain insight into consumer behavior and translate them into innovative campaigns.
- Foster partnerships for joint marketing initiatives with partners to drive marketing programs.
Qualifications - Degree in Marketing/Mass Communications from a good university.
- 3-5 years' experience in a telecommunications/banking/FMCG industry.
- Results-oriented and data driven: Rely on data to make informed and interesting decisions that have been successfully operationalized into impactful marketing campaigns.
- Excellent familiarity with entire marketing mix - having a good knowledge of how and when to leverage on different marketing channels to achieve end goals.
- Resourceful and creative: Work well with people and have a knack for identifying great marketing creative.
- Relentlessly driven and seek challenges: Willing to drive growth, embrace and tackle challenges.
- Proficiency in MS Excel and PowerPoint.
*We regret that only shortlisted candidates will be notified.
