Some careers shine brighter than others If you're looking for a role that will help you stand out at HSBC, take a look at how you can fulfil your potential. Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight. We are currently seeking a high caliber professional to join our team as a VP Integrated Marketing Communications. In this role, you will The job holders principal responsibility is to work closely with Large Corporate segment and stakeholders across different Product Groups to evaluate, plan and implement initiatives that will best meet the businesses objectives. Delivers an insight led agenda that informs business decisions ensuring that they are client centric and commercially sound while providing the strategic and tactical marketing support to the product teams Delivers effective campaigns across sponsorships, events and other mediums and channels required to deliver on revenue targets associated with the launch of new products or usage Drive customer acquisition, increase wallet share of existing customers and enable sales. Communicate and reinforce an effective marketing process. Maintain HSBC internal control standards, implement and observe Group Compliance Policy and maintain awareness of operational risk and minimize the likelihood of it occurring. To be successful in this role, you should meet the following requirements Broad based business experience within a Financial Service based institution with focus on strategic marketing to the large corporate and multinationals segment as well as cash, trade and treasury products A range of Marketing Communications planning and operational experience, including demonstrable success in developing and delivering campaign strategies and multi channel high profile campaigns. This should cover experience of identifying the role of research, proposition development, communications, delivery and channel management Ability to think innovatively, shaping and communicating new concepts Proven ability to influence leadership teams Proven ability to work on multi function projects demonstrating excellent relationship building skills Proven ability to be a self starter with energy and drive in a challenging and dynamic environment Commitment to putting the customer at the heart of all development and implementation activities Excellent written and communication skills For further details and application information please visit our career site, search under reference number 0000D0LY You'll achieve more when you join HSBC. www.hsbc.com/careers Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above. HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. Issued by The Hongkong and Shanghai Banking Corporation Limited