Responsibilities The successful candidate will be part of the team that is responsible for developing, designing and deploying campaign initiatives aligned to PUB's overall message objectives.
The key responsibilities are: - Strategise, direct and execute innovative multi-audience marketing campaigns to meet PUB's objectives
- Lead and oversee the delivery of campaign plans including deploying of resources, implementation, post-campaign evaluation and recommendations
- Work with key stakeholders to implement integrated campaign activities ensuring through the line marketing activities work together to achieve communication objectives
- Lead survey initiatives, monitor, gather and analyse data to drive data-driven marketing initiatives
- Ensure brand consistency through all marketing channels
- Develop marketing briefs and manage the external vendors
- Research and survey the landscape to identify new trends and opportunities to gain foresight and to advance current initiatives
Requirements: - Degree in Marketing, Communications or a related field
- 8-10 years of relevant working experience in Marketing/Communications with at least 3 years of supervisory experience
- Demonstrate experience in developing marketing campaigns and proven track record in managing multiple stakeholders and multi-audience marketing campaigns
- Excellent verbal and written communications skills and project management skills
- Strong analytical skills and able to work well under pressure and in a fast-paced environment
- Meticulous and able to produce work with a high degree of accuracy and consistency
- Independent and able to multi-task and cope with tight timelines
Advertised: 16 Jul 2019
Applications close: 29 Jul 2019
